Fire Is Everyone’s Fight™ is a national effort led by the U.S. Fire Administration (USFA) to lower the number of home fires and home fire injuries in America. Along with USFA and partner organizations across the country, the fire community is speaking out with a unified message of fire prevention and safety to the public. The goal is to change how people think about fire and fire prevention using social marketing strategies to address the broadest possible audience.
The fire problem in the United States is an ongoing and continuous battle for the fire service and the public alike. Eighty-one percent of all fire deaths and 76 percent of all fire injuries occur in residential buildings.
Each year there is an estimated:
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This is a call to action for the USFA, fire and life safety partner organizations and the American public. We must join together to help reduce the number of home fires, and the resulting deaths, injuries and loss of property. We rely on the fire service to fight fires once they occur; however, the prevention of fires is up to all of us… Fire Is Everyone’s Fight™.
There are dozens of ways you can use Fire Is Everyone’s Fight™ to help teach people in your city or town to be safer. Our community outreach guide shares just a few ideas to help you get started, offering suggestions for engaging people in the community.
In adddition to the guide, we offer of range of free outreach materials that include:
USFA recognizes the power of partnership as a critical means of marketing and delivering accurate and consistent safety messages into the community. Fire is Everyone’s Fight is based on social marketing research commissioned by the grassroots Vision 20/20 fire safety consortium with funding from an Assistance to Firefighters Grant from the Federal Emergency Management Agency. USFA is asking partners to use the Fire Is Everyone’s Fight™ tagline with existing or new materials. Based on partner resources, they may implement a number of strategies, such as sharing information with staff, member organizations, community groups and other stakeholders.
By leveraging Fire Is Everyone’s Fight™ resources, supporting dissemination or advertising efforts and encouraging state and local chapters to join in the initiative, the fire safety community can present a consistent, repetitive message that helps diverse members of our society take action to reduce their risk of fire. This includes support for public service announcement (PSA) placements, educational outreach to community organizations, local media relations activities and other activities.
Fire Is Everyone’s Fight™ is a national effort led by the U.S. Fire Administration. The fire safety and prevention network will grow as momentum builds with the support of many different organizations, communities and the public at large. This network will use a wide range of fire safety and prevention resources to communicate the importance of taking action to protect ourselves and the people we love from fire.
Learn how your organization can support the development of this exciting initiative and share your ideas with USFA about ways to help it grow in communities across America. For more information, contact: Teresa Neal at 301-447-1024 or FEMA-FireisEveryonesFight@fema.dhs.gov