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InfoGram

Creating effective communications for vaccine distribution

Posted: Dec. 10, 2020

Now is the time to plan for how to communicate with your community about the process and expectations for COVID-19 vaccinations moving forward.

The COVID-19 vaccine is approved in the United Kingdom and other countries, and although it may be several months before the U.S. sees large shipments for distribution, the time to plan for vaccination messaging is now.

There are still many questions about when vaccines will be available and who will receive them first. These questions can be incorporated into your messaging and help you to create rapport with people in your community by being transparent about the lack of solid information. This can build trust.

One resource to help you craft effective messages is Johns Hopkins Center for Health Security's Global Catastrophic Biological Risk. JHCHS studied historical global-scale threats and determined best practices and lessons learned for communications.

Among the recommendations to government agencies, public health departments and healthcare facilities are:

  • Regularly update risk assessments and risk reduction strategies.
  • Enlist subject matter experts as communicators.
  • Identify and utilize stakeholders from non-health arenas. Pandemic response can potentially result in long-term relationships with new partners.
  • Advocate both individual and social obligation when discussing the threat.

Crafting effective communications to address expectations and misinformation, while also clearly defining the process, will build trust and strengthen overall community resiliency.

See also: Getting ready for COVID-19 vaccine distribution

This article is based on content in the
Dec. 10, 2020 InfoGram.

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Other articles include:

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