Outreach materials and educational programs

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Help your fire department increase community awareness about preventing home fires through Fire is Everyone’s Fight® and with these free fire safety and prevention outreach materials and educational programs.

Fire deaths can be reduced by teaching people the basic facts about fire. Below are some simple ways to help you explain to community members the characteristics of fire.

Fire is FAST!

show the facts + close the facts -
There is little time!

In less than 30 seconds a small flame can get completely out of control and turn into a major fire. It only takes minutes for thick black smoke to fill a home. In minutes, a home can be engulfed in flames. If you wake up to a fire, you won't have time to grab valuables because fire spreads too quickly and the smoke is too thick. There is only time to escape.

fire is fast

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Fire is HOT!

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Heat is more threatening than flames.

A fire's heat alone can kill. Room temperatures in a fire can be 100 F at floor level and rise to over 1,000 F at eye level. Inhaling this super-hot air will scorch your lungs. This heat can melt clothes to your skin. In five minutes a room can get so hot that everything in it ignites at once: this is called flashover.

fire is hot

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Fire is DARK!

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Fire isn't bright, it's pitch black.

Fire starts bright, but quickly produces black smoke and complete darkness. If you wake up to a fire you may be blinded, disoriented and unable to find your way around the home you've lived in for years.

fire is dark

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Fire is DEADLY!

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Smoke and toxic gases kill more people than flames do.

Fire uses up the oxygen you need and produces smoke and poisonous gases that kill. Breathing even small amounts of smoke and toxic gases can make you drowsy, disoriented and short of breath. The odorless, colorless fumes can lull you into a deep sleep before the flames reach your door. You may not wake up in time to escape.

fire is deadly

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WUI neighborhood in New Jersey

Wildland urban interface fires

Information about what communities need to know before, during and after a wildland urban interface (WUI) fire.

Explore outreach materials

Digital media library

Here you’ll find a variety of copyright-free social media toolkits, pictographs, stock photos, videos and b-roll to increase awareness about fire prevention and safety.

Explore the library

Featured assets: Home hazardous materials safety

#COVID19 #Coronavirus #Disinfectant #CleaningTip #HouseholdChemicals

Use these resources by themselves or include supporting content with them to reinforce home hazardous materials safety.

Featured outreach materials

Handouts to share with your community

Keep Your Family Safe from Household Chemicals

Keep Your Family Safe from Household Chemicals handout

English Spanish

Boat and Marina Fire Safety

boat and marina fire safety handout


Wildfire Evacuation

wildfire evacuation flyer


Fire safety handouts

For additional materials, browse the audience and topic pages, below.

Apartment fire safety
English | Spanish
Candles, smoking materials, and medical oxygen
English | Spanish
Fire safety checklist for homeowners and renters
English | Spanish
Home fire protection and escape plans
English | Spanish
Important ways to keep your home safe from fire
English | Spanish
Outside fire safety
English | Spanish
Protect everyone in your home from fire
English | Spanish
Vehicle fire safety
English | Spanish

Outreach materials for specific audiences

Outreach materials by topic

EMAC social card

Educational programs

Planning for public fire education

The role of fire safety educators is complex and each community is unique. Communities vary with respect to fire safety risk factors, target audiences, and resources available. A one-size-fits-all approach just won’t work; that’s why this toolkit was created. It will lead you step by step through the development or enhancement of your fire safety education program to meet the specific needs of your community.

Whether you are just getting started in fire safety education, or you are a seasoned educator, this toolkit will get you on your way to a successful program.

Fire Safety Program Toolkit

Ready-to-use programs

Fire Safety Trailer Curriculum
Adding a fire safety trailer can take your education program to a whole new level by providing students with hands-on learning opportunities that build upon what they learn in the classroom. This curriculum offers you an “out-of-the-box” way to use a fire safety trailer to teach students of all ages about fire safety.
Download the Fire Safety Trailer Curriculum
Fire-Safe Seniors
The “Fire-Safe Seniors” program helps fire departments and other community organizations to plan and implement fire safety interventions for the high-risk group of older adults. It uses home assessments, smoke alarm installation, education and follow-up to ensure a comprehensive approach to fire prevention. A free toolkit is available to help you implement the program.
Fire Is Everyone’s Fight outreach guide and fire safety presentation
Information to help you spread the word about safe cooking, working smoke alarms and other fire risks in your community. The presentation includes slides to cover both essential and audience-specific home fire safety information for any community presentation.
Sesame Street Fire Safety Program preschool curriculum
The curriculum includes an educator’s guide for teachers, a CD of songs and stories, a family guide, a coloring and activity booklet, and a poster to help educators reach preschoolers with simple, memorable fire safety messages.

Using IPAWS for public safety messaging

During an emergency, alert and warning officials need to provide the public with life-saving information quickly. The Integrated Public Alert and Warning System (IPAWS) saves time when time matters most, communicating messages about protecting life and property.

Federal, state, local, tribal and territorial alerting authorities can use IPAWS. By integrating local systems that use Common Alerting Protocol (CAP) standards with IPAWS, officials can alert and warn the public about serious emergencies using the Emergency Alert System, Wireless Emergency Alerts, the National Oceanic and Atmospheric Administration Weather Radio, and other public alerting systems from a single interface.

Learn more and sign up for IPAWS

Modernizing public warning messaging

This video showcases the latest research and provides practical guidance on how to write alert messages. The importance of using multiple delivery methods to promote public action more effectively is also discussed.

Product safety on the web

Alerts and recalls related to fire and carbon monoxide safety.