Social media toolkit Fire safety for older adults and children

How to use this toolkit

The toolkit contains content that you can share on Twitter, Facebook and other social media channels to increase awareness about fire safety among older adults and caregivers for older adults and children. You can copy this content or customize it to reach your audience.

Older adults and caregivers

Older adults have an increased risk of dying in a fire. Help prevent older adult (ages 65 and over) fire deaths in your community by sharing this content on your social media channels.

Messages to share

Include these key messages about fire safety for older adults when creating content for social media posts.

Older adults have a 2.5 times greater risk of dying in a fire than the U.S. population as a whole.
  • Your risk of dying in a home fire is greater as you get older.
  • Discuss your fire escape plan with family and neighbors. Contact your building manager or fire department to discuss your plan if you need extra help escaping.
  • If you use a walker or wheelchair, check all exits to be sure that you can go through the doorways.
  • If you can’t hear your smoke alarm, consider getting one that has a different sound or one that comes with a bed shaker or strobe light.
  • Caregivers should check the smoke alarms of those who are unable to it themselves.
  • Never smoke around medical oxygen.
  • Use a timer to remind you that you are cooking.

Hashtags

  • #CareGiving
  • #FireSafety
  • #Plan2WaysOut
  • #SafetyTip
  • #Seniors
  • #SmokeAlarms
  • #TestYourAlarms

Social cards

Use the cards below by themselves or include supporting content with them to reinforce the card messages.

Animations

Videos

Older Adult Fire Safety (15 seconds)

Fire Safety for Older Adults (60 seconds)

Public domain photos

Photos can visually reinforce the messages you want to reach your audience with in your social media posts. Use our public domain photos to help increase awareness about installing, testing and maintaining smoke alarms.

older adult cooking
firefighter with older adults removing an area rug
firefighter and older adult reviewing a fire escape plan

View the photo gallery

Children and caregivers

Some kids are curious about fire. Help keep them safe from fire and burns by sharing this content on your social media channels.

Messages to share

Put these key messages into social media content that you create.

Children ages 4 and under have a higher risk of dying in a fire compared to older children.
  • Make a home fire escape plan and practice it at least twice a year with your children.
  • Have a fire escape plan for young children who cannot get outside by themselves. Talk about who will help each child get out safely.
  • Children should know what to do when they hear a smoke alarm and there is no adult around. Help them practice going to an outside meeting place.
  • Teach children to never go back inside a building that is on fire.
  • Keep children 3 feet away from anything that can get hot.
  • Keep smoking materials locked up in a high place.
  • Never play with lighters or matches when you are with your children.

Hashtags

  • #CareGiving
  • #EscapePlan
  • #GetLowAndGo
  • #GetOutStayOut
  • #KidsFireSafety
  • #Plan2WaysOut
  • #SafetyTip

Social cards

Use the cards below by themselves or include supporting content with them to reinforce the card messages.

Animations

Video

Don’t Let Your World Go Up in Smoke (30 seconds)

 

Public domain photos

Photos can visually reinforce the messages you want to reach your audience with in your social media posts. Use our public domain photos to help increase awareness about making and practicing a home fire escape plan.

cooking fire safety photo
escape plan photo
escape plan photo

View the photo gallery

More outreach materials

Visit our older adults and children pages for links to customizable handouts that you can recommend to community organizations that want to promote fire safety.