Social media toolkit Fire safety essentials

How to use this toolkit

The Fire Safety Essentials Social Media Toolkit contains safety and prevention content about smoke alarms, fire escape plans, and home fire sprinklers that you can share on Twitter, Facebook and other social media channels. You can copy this content or customize it to reach your audience.

Smoke alarms

Share this content on your social media channels to help increase awareness in your community about the life-saving benefits of working smoke alarms.

Messages to share

Include these key messages about smoke alarms when creating content for social media posts.

Three out of five home fire deaths result from fires in properties without working smoke alarms.
  • Choose interconnected smoke alarms, so when one sounds, they all sound.
  • Put smoke alarms inside and outside each bedroom and sleeping area. Put alarms on every level of the home.
  • Make sure your smoke alarms work. Your family is not safe if they can’t hear the smoke alarms.
  • Test smoke alarms every month and replace 9-volt smoke alarm batteries at least once every year.
  • Smoke alarms do not last forever. Get new smoke alarms every 10 years.
  • When you hear a smoke alarm, you may have less than 2 minutes to get everyone outside and safe.

Hashtags

  • #DaylightSavingTime
  • #FireSafetyTip
  • #SmokeAlarms
  • #TestYourAlarms

Facebook and Twitter content

Use the cards below by themselves or include supporting content with them to reinforce the card messages.

Public domain photos

Photos can visually reinforce the messages you want to reach your audience with in your social media posts. Use our public domain photos to help increase awareness about installing, testing and maintaining smoke alarms.

installing a smoke alarm
testing a smoke alarm
replacing a smoke alarm battery

View the smoke alarm photo gallery

Fire escape plans

In the event of a home fire, every second counts. Share this content on your social media channels to help increase awareness in your community about the importance of having a home fire escape plan.

Messages to share

Put these key messages into social media content that you create.

If there is a fire in your home, you could have less than 2 minutes to get out safely once the smoke alarm sounds.
  • Make a fire escape plan. Draw a map of each level of your home showing all doors and windows. Discuss the map with everyone who lives with you.
  • Plan two ways out of every room. Choose an outside meeting place in front of your home.
  • Make a fire escape plan around your abilities. If you need to use a wheelchair or a cane, make sure you can get to it easily and get out quickly. If you wear hearing aids or eyeglasses, put them next to your bed while you are sleeping.
  • Make sure all doors and windows open easily.
  • Practice your fire escape plan by having a home fire drill at least twice a year with everyone in the home.
  • If there is a fire in your home, get out and stay out. Never go back inside for people, pets or things.

Hashtags

  • #CanYouGetOut
  • #EscapePlan
  • #FireSafetyTip
  • #GetLowAndGo
  • #GetOutStayOut
  • #Plan2WaysOut
  • #PracticeYourPlan

Facebook and Twitter content

Use the cards below by themselves or include supporting content with them to reinforce the card messages.

Videos

Have Two Ways Out (60 seconds)

Up in Smoke: Practice an Escape Plan (30 seconds)

Public domain photos

Photos can visually reinforce the messages you want to reach your audience with in your social media posts. Use our public domain photos to help increase awareness about making and practicing a home fire escape plan.

escape plan photo
escape plan photo
escape plan photo

View the fire escape plan photo gallery

Home fire sprinklers

Share this content on your social media channels to help increase awareness about the life-saving and financial benefits of home fire sprinklers in your community.

Messages to share

Put these key messages about the benefits of home fire sprinklers into social media content that you create.

Installing sprinklers and smoke alarms in your home increases your chance of surviving a fire by more than 82 percent.
  • Safer fire service: The risk to firefighters is much less. Sprinklers reduce the heat, flame and smoke from a fire.
  • Fast response: Home fire sprinklers are more sensitive to heat than those found in businesses or industrial buildings. This means the fire will be detected much sooner.
  • Can blend with your home decor: You can buy home fire sprinklers in different colors. Some can be installed flush with the ceiling, so you will hardly notice they are there.
  • Reliable: Home fire sprinklers only spray when the temperature in the room rises quickly. The sprinkler above the fire is the only one that sprays.
  • Investment protection: Sprinklers can prevent devastating home damage by putting out flames quickly. Sprinklers can limit the damage caused by smoke and fire. They are less damaging than water damage caused by firefighting hose lines.
  • Easy installation: Installing a home sprinkler system in a home under construction or being remodeled requires a little extra piping and labor and greatly increases the safety of residents.
  • Low water requirement: Home fire sprinklers can be connected to the home water supply. They require less water than business and industrial systems.
  • Low cost: A sprinkler costs about $1.35 per square foot. This cost is about the same as upgraded cabinets or carpet.
  • Lower insurance: Installing a sprinkler system has the potential to lower insurance rates by 5-15 percent by meeting code requirements.

Hashtags

  • #FireProtection
  • #FireSprinklers
  • #FireSafety
  • #LowerInsurance
  • #SprinklersSaveLives

Facebook and Twitter content

Use the cards below by themselves or include supporting content with them to reinforce the card messages.

Video

Home Fire Sprinklers Save Lives (60 seconds)

More outreach materials

Visit our smoke alarm, fire escape plan, and home fire sprinklers pages for links to customizable handouts that you can recommend to community organizations that want to promote fire safety.